Updates & Insights

News, trends, and honest takes on the industry.

Budtender Networking 101

Budtender of the Month: From Legacy to Legal to Leadership – Celebrating Natasha

Natasha is a true success story. She started in the legacy industry, transitioned to being a legal budtender, and has successfully climbed the ranks into a managerial position. When Natasha was nominated for this award, she was still a budtender. We're so proud and excited for Natasha, and we believe many others can follow in her footsteps...

Read More
Budtender Networking 101

Budtender of the Month: Celebrating Paulo Botelho of Purple Tree Cannabis

Paulo exemplifies what it means to be a cannabis professional — knowledgeable, approachable, and deeply passionate about helping customers feel confident in their choices. Whether he’s guiding someone to the right product or mentoring teammates, Paulo’s dedication to education and empathy makes him a standout in Ontario’s cannabis retail community...

Read More
Budtender Networking 101

Celebrating Our First Budtender of the Month: Joanne Marchant from Minerva Cannabis

From her very first days in customer service, Joanne has always believed in making people feel welcome, heard, and valued. That philosophy carried over seamlessly into cannabis retail.“Working in cannabis really gives you that same opportunity. They want fresh. They want something tasty, and they...

Read More
Budtender Networking 101

Budtender Networking 101: Expanding Career Oppurtunities Online and Offline

As the cannabis industry continues to evolve, one thing remains consistent: there are always opportunities for ambitious budtenders to move up the ladder. Whether you’re dreaming of a C-suite position, want to flex your marketing chops, or even start your own brand, networking can make all the difference...

Read More
Grow Up 2025 Insights

Insights from Grow Up 2025: Budtending as a Career

The CannSell team had a blast chatting with budtenders, retailers and other industry professionals at this year’s Grow Up Conference and Expo. Not only were we impressed with your cannabis trivia skills, but we loved hearing about what sparks your passion and what inspires you. You spoke and we listened. We put together...

Read More