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CannSell: Ontario's
Leading Cannabis & Alcohol Retail Training Provider

At CannSell, alongside CannServe, we’re committed to educating Ontarians on the safe and responsible sale of cannabis and alcohol. Our platform delivers expert-backed, AGCO-approved training that transforms career-seekers into cannabis and alcohol retail professionals.

Our Story


Once upon a regulatory change, the Alcohol and Gaming Commission of Ontario (AGCO) created mandatory certification requirements for both cannabis and alcohol retail employees. CannSell and CannServe were built to meet those moments. Not just with compliance training, but with a comprehensive education platform that empowers retail professionals to excel.

Today, we've evolved that mission. We're not just checking boxes, we're building careers. With over 100,000 cannabis professionals certified and thousands of alcohol retail employees trained, we've become Ontario’s leading retail training platform and the definitive entry point for anyone entering the province’s regulated retail industries.

CannSell and CannServe are proud to be part of the We Know Training (WKT) family of brands. For over 20 years, WKT has been trusted by Canadians to deliver career-ready online education in regulated industries

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Meet Our Experts


All CannSell content is developed by a team of learning professionals and cannabis subject-matter experts.

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Tamara Lilian

Cannabis Sommelier | Educator | Consultant CannaLily Consulting

Tamara brings over 6 years of cannabis education and consulting experience to CannSell, along with a rare Cannabis Sommelier Certification. Her transition from 14 years in Palliative Care Project Management to cannabis education was driven by a passion to combat stigmas and stereotypes and ensure trustworthy, reliable cannabis information is widely and easily accessible.

As a certified cannabis educator and industry thought leader, Tamara is committed to helping budtenders and retail professionals build the confidence and knowledge they need to excel. Her expertise spans product curation, quality assessment, budtender training, and cannabis science—bringing real-world insights that go far beyond compliance.

Industry Recognized


CannSell is a recognized training provider for the required curriculum set by the Alcohol and Gaming Commission of Ontario (AGCO). Our certification programs provide you with the necessary tools and knowledge to work legally in Ontarios cannabis or alcohol retail sectors

Our current offerings include:

Cannabis Training by CannSell

  • CannSell Standard: AGCO-approved, required certification to work in cannabis retail. The course covers cannabis fundamentals, legal compliance, and responsible sales practices.
  • CannSell Expert: Advanced training that focuses on genetics, consumption methods, growing practices, and exceptional customer service.


Alcohol Training by CannServe

  • CannServe Standard: AGCO-approved, required certification to sell alcohol in grocery, convenience, and retail stores. Covers liquor regulatory framework, responsible sales, and compliance obligations.


By completing our AGCO-approved coursework, you meet the educational requirements to be eligible for employment in retail cannabis or retail alcohol sales across Ontario.

CannSell, alongside We Know Training (WKT), has an ongoing and highly valued partnership with MADD Canada, whose subject-matter expertise helped us to design courses that support safer use principles.

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