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Partner With Us

Budtenders drive 70% of in-store purchase decisions, making them your most powerful brand advocates. Reach budtenders where they learn, grow, and engage.

Why Partner with CannSell?

As Canada's largest budtender retail training program, CannSell is the definitive entry point for cannabis retail. Our platform offers the most direct and scalable way to reach budtenders across Ontario.

  • Unmatched Access & Reach: We train the majority of budtenders entering Ontario's cannabis retail market and we can ensure your messaging reaches budtenders across the industry. There are over 100,000 current and former budtenders who trust our platform and content, and this number grows daily.

  • Fully Compliant Marketing: Navigate cannabis marketing restrictions with confidence. Our AGCO-approved platform and expert team ensure your messaging adheres to all legal parameters and restrictions.

  • Education Builds Advocacy: We advertise and educate. Budtenders trust our content, which means they trust the brands we feature. Turn product knowledge into genuine recommendations.

  • Community Connection: Through our Budtender of the Month program and monthly newsletter, we have an engaged community. We celebrate excellence and build lasting relationships with retail professionals.

  • Proven Infrastructure: CannSell is powered by We Know Training (WKT), a tech-enabled learning company with over a decade of experience delivering trusted training across regulated industries nationwide.

Why partner with CannSell?

We provide the platform to engage, educate, and build a relationship with budtenders, store managers and retail operators, who inform cannabis consumers when they are seeking advice on brands and making purchasing decisions.

As the first cannabis retail training program in Ontario, CannSell offers a direct connection to all retail store employees in the biggest cannabis market in Canada. Featuring 24/7 access and self-paced learning, cannabis retail staff have a front row seat to learn about your offering, what makes it different, and your unique selling points which differentiate you from the competition.

  • Showcase your brand directly to over +45,000 budtenders in Ontario
  • Reduce trade marketing & training costs
  • Stay connected with targeted campaigns
  • Increase sell-through with education
  • Track and measure engagement
  • Tap into Canada’s largest retail cannabis market

Get Started

By the numbers

61,000+

Direct Email Audiences

17%

Average Open Rate

84,000+

Social Media Impressions

5,000+

Multi-Channel Engagements

2,000+

Branded Programs Delivered

100,000+

Retail Staff Certified

Who We Work With

In our efforts to provide cannabis retail training and further support to the community of budtenders, we strive to finding partnerships that complement that mission. We work with talented and passionate teams from marketing agencies, retail brands, and event organizers. Provided below are the partners we work with.

Partnership Opportunities

Newsletter Feature

Starting at $1,000

Get Featured in our monthly newsletter (Budtender Bulletin) that reaches thousands of budtenders.

Perfect for:

  • Single product launches
  • Contests and giveaways
  • Awareness-level messaging
  • Seasonal campaigns

Multi-Channel Campaign

Starting at $2,500

Supercharge your campaigns with integrated reach across email, social media, and our platform.

Perfect for:

  • Product launches
  • Contests, giveaways, and sampling opportunities
  • Educational content and messaging
  • Seasonal campaigns

Looking to Partner?

Schedule a discovery call today to learn more about how we can support your strategic objectives.

Get in Touch

Let's Collaborate

Fill out the contact form below with your partnership inquiry to get started.