Budtender of the Month: Celebrating Paulo Botelho of Purple Tree Cannabis
November 12, 2025
CannSell is proud to spotlight Paulo Botelho of Purple Tree Cannabis as our newest Budtender of the Month!
Paulo exemplifies what it means to be a cannabis professional — knowledgeable, approachable, and deeply passionate about helping customers feel confident in their choices. Whether he’s guiding someone to the right product or mentoring teammates, Paulo’s dedication to education and empathy makes him a standout in Ontario’s cannabis retail community.
A Passion for Helping and Educating
When asked what drives his passion for budtending, Paulo’s response was all about people and progress:
“I genuinely enjoy helping customers discover products that enhance their well-being and lifestyle. I love being part of an industry that’s breaking stigmas and constantly evolving, and I take pride in educating others while providing a welcoming, judgment-free experience.”
At Purple Tree Cannabis, Paulo has built a reputation for creating an inclusive, educational environment where every customer feels welcome. All of which aligns perfectly with CannSell’s mission to promote safe, informed, and responsible cannabis retail across Ontario.
What Paulo Wishes Every Customer Knew
Behind every great budtender is a deep understanding of the products they represent. Paulo wants customers to know just how much thought and care goes into every recommendation.
“I wish all customers knew how much care and effort goes into understanding every product on our shelves — from strain genetics and terpene profiles to product effects and quality. We’re here to guide customers, not just sell, and we want them to leave feeling confident and informed.”
This thoughtful approach to customer education reflects what sets budtenders like Paulo apart — combining science, compassion, and professionalism to build trust and elevate the cannabis retail experience.
Tips for Fellow Budtenders
For Paulo, success in cannabis retail comes down to continuous learning and teamwork.
“Stay curious and keep learning. The more you understand about cannabis, products, and people, the better you can connect with customers and make recommendations that truly fit their needs. A good attitude and teamwork go a long way, too.”
That mindset echoes across the CannSell community — where curiosity, collaboration, and education drive the industry forward every day.
Looking Ahead: Education and Empowerment
When asked what other role he could see himself in, Paulo’s passion for mentorship came through clearly.
“I’d love to move into a training or education role. I enjoy helping others build confidence in their knowledge and communication skills, and I think empowering budtenders through education improves the entire customer experience.”
It’s no surprise that Paulo’s long-term goals align perfectly with CannSell’s mission — to elevate cannabis retail through knowledge and responsibility. His drive to support others reflects the next evolution of professional leadership within the cannabis space.
A Vision for the Future of Cannabis in Canada
Paulo’s optimism for the future of cannabis in Canada is rooted in innovation and inclusion.
“I’m excited to see more innovation, quality standards, and diversity in products — especially in wellness, beverages, and sustainable cultivation. I envision a future where cannabis is more widely accepted as a natural, mindful part of life, supported by responsible education and community engagement.”
From his perspective at Purple Tree Cannabis, Paulo sees firsthand how evolving products and responsible retail can continue to normalize cannabis as part of a healthy, mindful lifestyle.
More Than a Budtender 🌱
With over 15 years of customer-focused experience, Paulo brings creativity, leadership, and empathy to every interaction — whether he’s helping a first-time consumer or collaborating with his team.
His blend of experience and curiosity has made him a trusted voice in his store and a shining example of how CannSell-certified professionals raise the standard across Ontario.
Congratulations, Paulo! 👏
CannSell proudly celebrates Paulo Botelho of Purple Tree Cannabis as our Budtender of the Month — a passionate educator, mentor, and advocate for responsible cannabis retail.
Join us in recognizing Paulo’s achievement and his ongoing contributions to making the cannabis industry more informed, inclusive, and community driven.
Want to Nominate a Budtender?
Do you know a budtender who deserves recognition for their knowledge, passion, and commitment to customer service? We’d love to hear from you!
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